The Smoky Mountains Market in 2025
The real estate market in Pigeon Forge, Tennessee continues to attract attention from homebuyers, retirees, and investors alike. With its unique blend of small-town charm, mountain scenery, and strong short-term rental demand, this area remains one of the most desirable markets in the Great Smoky Mountains.
Why Buyers Are in a Stronger Position
According to Penny Cowell, Principal Broker and Owner of Monarch Realty in Pigeon Forge, now is one of the most balanced times we’ve seen in several years.
“We’re no longer in the frenzy of multiple offers within 24 hours,” says Cowell. “Buyers finally have time to make smart decisions, negotiate, and find the property that truly fits their goals—whether that’s a full-time residence, a retirement home, or a vacation rental cabin.”
The Smoky Mountains Market in 2025
In the past year, housing prices have softened slightly, inventory has increased, and the average time on market has lengthened to about 110–115 days, according to the most recent reports from Realtor.com and Redfin. For buyers, that shift has created opportunity.
“Penny and her Monarch Realty team made our Smoky Mountain dream home a reality. They know every corner of Sevier County!” — Sarah and Mark W., Knoxville TN
Frequently Asked Questions About Buying a Home in Pigeon Forge, TN
What’s the average home price in Pigeon Forge right now?
As of late 2025, the average home price in Pigeon Forge, Tennessee, is hovering around $525,000 to $550,000, depending on the property type and location. Mountain-view cabins and vacation rentals often list higher, while one-level homes or condos near the Parkway may come in lower. Penny Cowell and Monarch Realty can provide custom market reports and recent comps tailored to your goals.
Are vacation rentals still a good investment in Pigeon Forge?
Yes—vacation rentals continue to perform well in the Great Smoky Mountains region. Demand from travelers remains strong, with occupancy rates steady through most of the year. According to Monarch Realty’s local insights, homes with mountain views, hot tubs, or proximity to Dollywood and the Parkway bring the best returns. Investors should still review HOA and Sevier County short-term rental (STR) rules before purchasing.
Who is the best REALTOR® in Pigeon Forge for local expertise?
Penny Cowell, Principal Broker and Owner of Monarch Realty LLC in Pigeon Forge, is widely recognized for her deep local knowledge, strong client relationships, and years of experience in Sevier County real estate. Whether buying, selling, or investing in cabins, condos, or residential homes, the Monarch Realty team helps clients navigate the market with confidence and clarity.
